Amazon has changed the way millions of people purchase merchandise while Uber introduced a new and convenient way to travel. Both organizations have taken advantage of mobile technology making their services available anytime and anywhere. Amazon introduced disruptive technology by providing millions of products through an on-line catalog service. Uber provided an easy way to get a ride in just minutes from almost any location.
Amazon’s Grocery Services
Recently, Amazon expanded their offerings by providing consumers a way to purchase groceries online. However, to provide a comprehensive grocery catalog, Amazon needed to sell perishables in addition to their pantry offerings. When Amazon acquired Whole Foods last year, many people believed that Amazon was making a move into brick-and-mortar operations. In reality, local grocery chains have established a local grocery supplier for Amazon’s real objective, online grocery shopping.
What’s missing? A delivery service that can meet Amazon’s requirements for its entire customer base. Currently, grocery services that include perishables, have been limited to a small percentage of Amazon’s customer base.
Why is Uber the best option to deliver Amazon’s groceries?
Who is the biggest delivery service is the world? Most people would probably not consider Uber to be a delivery service, however; Uber is probably the biggest delivery service in the world if you consider a rideshare service to be a delivery service. Uber delivers people and recently, Uber started offering meal delivery services by contracting with local restaurants.
One more thing to consider when looking at Uber as a delivery service, Uber’s model allows them to provide delivery service without purchasing delivery trucks, unlike other delivery services that would have to consider increasing their vehicle inventory if they were to provide grocery delivery services for Amazon.
Why should Amazon purchase Uber instead of contracting with Uber?
If there is something you want to buy, chances are that you will see what you are looking for through the Amazon app. Amazon is the world’s largest one-stop-shop for almost anything you want. However, if you need a ride, you go to Uber.
Amazon should purchase Uber, then incorporate features from the Uber app into the Amazon app. I dream of a world where one day, I can purchase my dinner, movie tickets, and transportation from a single self-service portal. I believe that Amazon is positioned to provide the world’s first one-stop-shop for all your needs and desires.
Amazon, if you are listening, strike while the iron is hot. It’s time to acquire Uber.
It’s time to build the world’s best self-service portal.
-follow me on Twitter @marcelshaw